Sociolla has revealed something that feels almost poetic: the youngest generation is no longer waiting to grow up before investing in their skin.
They are already here.
They are already buying.
And more importantly, they are already thinking about wrinkles.
According to the latest 2026 data, 59.9% of Sociolla’s 8 million members are Gen Z. Millennials follow at 34.3%, while … Read more
